Entertainment / Experiences
ECCO × Lyrical Lemonade
From the crowd to the culture.
THE PROJECT
Turning custom apparel into a live connection between a brand and its audience.
The idea
NO ID helped ECCO build a presence at a Lyrical Lemonade live event through custom apparel and audience participation. The activation connected physical merchandise with digital discovery.
The approach
Hoodies and sweats were developed to fit both ECCO’s identity and the event’s culture. Distribution during performances and on-site participation made the apparel part of the experience.
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