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Great AI films
start before play.

Character locks. Location references. Storyboards.
A closer look at the creative decisions behind a consistent AI film.

INTENTION BEFORE GENERATION

An AI film starts with a brief: who is on screen, what the audience should feel, and what must stay recognizable. References turn those choices into something the whole team can see. Here are real examples from our studio, and how to read them.

01

Lock the identity.

One face. A consistent visual language.

Higgsfield character reference sheet with frontal face, profile, and full-body wardrobe referenceOpen full reference
Character reference · Imported from the studio’s Higgsfield uploads.

This reference sheet pairs a frontal portrait with a profile and a full-body wardrobe view. The face, hair, clothing, and proportions become a shared point of comparison when reviewing new images or video frames. A lock is a creative reference; each generated shot still needs visual review.

What to look for

  • Front and profile views of the same face
  • Hair, clothing, and full-body proportions
  • A consistent reference for reviewing each shot
02

Lock the character.

The reference comes before the scene.

Charlie character design sheet with turnarounds, expressions, poses, and paletteOpen full reference
Charlie · Original Jett / The Chronicles of Max development archive.

A character lock sheet documents what should stay consistent: facial features, silhouette, proportions, clothing, colors, and expressions. It gives the team a shared visual reference when the camera angle, pose, or emotion changes.

What to look for

  • Front, profile, back, and three-quarter views
  • Wardrobe, proportions, and recurring details
  • Expressions that preserve the same character
03

Lock the world.

A location has an identity, too.

Arena interior location lock sheet with a master view and annotated detail panelsOpen full reference
Arena stage location lock · Production reference imported from the studio’s Higgsfield uploads.

A location lock records the environment and its defining details. Architecture, lighting positions, stage layout, and camera orientation become reference points for shot planning. It is a practical way to keep a sequence in one believable space.

What to look for

  • Layout and recurring architectural details
  • Lighting direction and atmosphere
  • Camera viewpoints and spatial continuity
04

Build the sequence.

Every frame has a job.

Original Charlie and Jett bedroom storyboard showing shot sequence and dialogueOpen full reference
Charlie & Jett · Episode 1 development storyboard.

A storyboard turns the idea into an ordered set of shots. Framing, action, dialogue, and transitions explain what happens next. The Charlie and Jett example shows how a bedroom scene is planned as a sequence before it becomes moving footage.

What to look for

  • Shot size, camera angle, and subject placement
  • The action or dialogue carried by each shot
  • Continuity between neighboring frames

INSIDE THE TOOLKIT

Higgsfield.
Human direction.

Our Higgsfield workspace brings reference images into the production process. The character sheet, arena lock, and CELSIUS product image in this collection come from that workspace.

From there, the work is iterative: establish a reference, shape the shot, review identity and motion, and build the edit. A useful reference gives each review a clear point of comparison.

Explore Higgsfield
CELSIUS Cherry Cola product reference
PRODUCT CONTINUITY

A brand is in the details.

Explore the CELSIUS reference

FROM REFERENCE TO RELEASE

Then the film comes together.

01

Direct the shot.

Use the creative brief and references to define subject, action, camera, and atmosphere. Review the resulting frames for identity, product accuracy, and spatial continuity.

02

Review the motion.

Check how details behave through time: faces, hands, labels, clothing, and the environment. A still image can work beautifully while a moving shot needs another pass.

03

Shape the final edit.

Select the strongest takes, build the pacing, and bring sound, music, titles, and color into one coherent experience. The audience sees a story, so every choice should serve it.

A LITTLE MORE CONTEXT

Inside AI production.

What is a character lock sheet?

A character lock sheet is a visual reference that records a character’s appearance across angles, expressions, and poses. It helps a production team keep identity and wardrobe consistent from shot to shot.

What is the difference between a lock sheet and a storyboard?

A lock sheet defines the recurring character, product, or location. A storyboard defines the sequence: what the camera sees, what happens, and how one shot connects to the next.

Where does Higgsfield fit into the process?

Higgsfield supports image and video generation, editing, and reusable reference elements. The character reference, arena lock, and CELSIUS product image shown here were imported from NO ID’s connected workspace. The creative brief, reference decisions, shot review, and final edit remain part of the production team’s work.

Are these the reference sheets for every featured campaign?

Each reference is labeled with its own project or studio source. The Charlie sheets are original series development materials; the arena is a studio location reference; the CELSIUS can appears alongside the CELSIUS commercial. They illustrate production methods without assigning one project’s assets to another.

See the work.

Josh & Matthew AltmanReebok × Shaquille O’NealCELSIUS × Method ManSweet JamesEtihad × F1 / McLarenKhloé Kardashian × KhloudSKIMS
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