A bigger picture. Every detail.

Assessment & Strategy Development

• Execution of the developed marketing strategy
• Continuous monitoring and optimization of marketing efforts
• Regular adjustments based on performance data and feedback

Discover

• Primary and secondary research
• Target market research
• Industry/vertical research and analysis
• Competitive landscape analysis

Audit Business Health

• Google Analytics
• High-level website UX/UI
• Target audience analysis
• Customer journey
• Channelization
• Marketing funnel creation

Plan

• Omni-channel marketing strategy
• Quarterly marketing roadmapping
• Campaign planning for seasonal, holiday, promotional, and product launches

Dedicated Talent

• Dedicated Technical Account Manager
• Dedicated Designer
• Dedicated Web Developer
• Dedicated SEO Strategist
• Dedicated Content Strategist

Web Design & Development

• Shopify theme setup
• Sitemap and navigation
• 4 page templates designed and developed
• Up to 15 total website pages developed
• Product pages (PDP)
• Up to 5 app integrations
• 1 email CRM implementation

Content Development & SEO Strategy

• Up to 15 pages of copy
• URL and redirect strategy development for site migration, if applicable
• Implementation of technical SEO elements
• Robots.txt configuration
• XML sitemap creation and submission
• Schema markup

Training

• Shopify 101 training

Website Structure & Design

• Sitemap page outline
• Templated website design
• Up to 50 pages
• Responsive design
• User-friendly interface

Content & Plugin Integration

• Content/copy for website pages
• 10 Shopify plugin integrations
• 1 email CRM implementation

Training & Client Collaboration

• Shopify 101 training
• Client provides required assets
• 1 client edit round

Maintenance & Quality Assurance

• Web maintenance service option
• Quality assurance

SEO Optimization & Analytics Integration

• SEO optimization
• Analytics integration

Dedicated Talent

• Dedicated Technical Account Manager
• Dedicated Designer
• Dedicated Web Developer
• Dedicated SEO Strategist
• Dedicated Content Strategist

Web Design & Development

• Theme setup
• Sitemap and navigation
• 4 page templates designed and developed
• Up to 10 total website pages developed
• Up to 5 plugins
• 1 email CRM implementation

Content Development & SEO Strategy

• Up to 15 pages of copy
• URL and redirect strategy development for site migration, if applicable
• Implementation of technical SEO elements
• Robots.txt configuration
• XML sitemap creation and submission
• Schema markup

Training

• WordPress 101 training

Website Structure & Design

• Sitemap page outline
• Templated website design
• Up to 25 pages
• Responsive design

Content & Plugin Integration

• Content/copy for website pages
• 10 WordPress plugin integrations
• 1 email CRM implementation

Training & Client Collaboration

• WordPress 101 training
• Client provides required assets
• 1 client edit round

Maintenance & Quality Assurance

• Web maintenance service option
• Quality assurance

SEO Optimization & Analytics Integration

• SEO optimization
• Analytics integration

Initial Phase

• Account audit and competitor analysis
• Development and launch of an execution plan
• Campaign building and technical audits

Ongoing Management

• Granular targeting strategy development
• Custom audience creation for retargeting
• Continuous testing and funnel optimization

Customer Profile Model

• Create customer profile models to build lookalike audiences
• Target users who resemble current or ideal customers

Collaborative Process

• Regular strategy and performance review meetings
• Client contribution of creative assets and briefs
• Regular check-ins to discuss ongoing strategy
• Reporting against KPIs

Account & Competitor Analysis

• Audit TikTok account
• Conduct competitor analysis

Campaign Strategy & Development

• Develop and provide an advertising campaign execution plan
• Create granular targeting strategies
• Develop custom audiences for retargeting

Technical Setup & Optimization

• Conduct technical audits
• Pixel setup
• Optimize advertising campaigns for maximum performance

Testing & Reporting

• A/B testing of ad components
• Regular check-in calls for ongoing strategy discussions
• Reporting against KPIs

TikTok-Optimized Creative

• Client provides TikTok-optimized video creative in line with best practices
• Add-on options for video creative available

Pixel Support

• Website pixel audit
• Pixel quality assurance
• Troubleshooting recommendations

Account Setup & Configuration

• Creation of a new Google Ads account or review and optimization of an existing account
• Configuration of account settings and billing information

Campaign Strategy Development

• Comprehensive campaign strategy aligned with client objectives
• Selection of campaign goals such as website visits, app installations, brand awareness, etc.

Audience Targeting

• Audience targeting based on demographics, interests, and other criteria
• Creation of lookalike audiences to expand reach

Ad Creative Design

• Development of ad copy, visuals, and multimedia elements
• Sizing and formatting assets for different ad placements

Ad Placement & Scheduling

• Selection of ad placements across Google's platform
• Scheduling and timing of campaigns for optimal visibility

Ad Campaign Launch

• Launch campaigns with precise targeting and creative assets

Monitoring & Optimization

• Continuous monitoring of campaign performance
• Optimization of ad spend
• Targeting optimization
• Creative optimization

Budget Management

• Management and allocation of advertising budgets

Reporting & Analytics

• Regular campaign performance reporting
• Impressions
• Conversions
• ROI
• Analysis and recommendations for adjustments

A/B Testing

• Test different ad variations
• Refine strategies based on performance

Competitive Analysis

• Monitor competitors' Google advertising efforts
• Recommend strategies to stay competitive

Client Consultation & Communication

• Regular client meetings
• Campaign progress updates
• Strategy adjustments
• Feedback and recommendations

Program Setup & Launch

• Align the brand with relevant affiliate networks or enhance existing programs
• Develop an affiliate strategy focused on consistent revenue growth
• Launch and manage the affiliate program

High-Impact Outreach & Engagement

• Onboard affiliates aligned with business goals
• Reach new audiences and attract high-value customers
• Strategically approve affiliates to maximize ROI

Continuous Optimization & Compliance

• Continuously monitor and optimize affiliate performance
• Maintain program compliance
• Make real-time adjustments based on performance data
• Fine-tune strategies to improve profitability

Advanced Management & Media Relations

• Strengthen partnerships with top-tier affiliates
• Influencer gifting
• Media relations
• Targeted campaigns and product rollouts

Affiliate Program Development

• Build a TikTok-focused affiliate program
• Tailored commission structures
• Real-time performance tracking

Affiliate Discovery & Recruitment

• Recruit high-impact TikTok creators aligned with the brand
• Identify creators capable of reaching the target audience

Content Strategy Development

• Create trend-driven content calendars
• Capitalize on viral moments
• Plan around promotions and live events
• Develop content designed to turn views into purchases

Campaign Execution & Promotion

• Shopping ad campaigns
• Influencer content
• Exclusive promotions
• Traffic and conversion-focused campaigns

Ongoing Affiliate Management

• Keep affiliates engaged
• Optimize performance based on analytics
• Continuously adjust strategies to maximize growth and revenue

ESP Setup & Integration

• Email Service Provider migration and setup
• One-click integration
• Platform management for up to 2 platforms

Automation & Campaign Strategy

• Automation strategy
• Campaign planning
• Strategic segmentation for email sequences
• Audience targeting

Email Design & Content Creation

• Expert design and copywriting
• Email creative development
• Custom email templates aligned with brand identity
• Email revisions with 2 rounds of edits

Email Setup & Quality Control

• Email setup within ESP
• Quality control

List Growth & Management

• List growth and management
• Implementation of a premium pop-up tool

Testing & Optimization

• A/B testing to improve email performance
• Regular reporting on email performance
• Analytics and optimization

Sales Recovery & Promotions

• Abandoned cart messaging
• Promotional messaging
• Campaign planning

Customer Information & Engagement

• Transactional shipping notifications
• Client retention strategies
• New client acquisition

Targeted Messaging & Segmentation

• Segment building for targeted messaging
• Increased brand awareness through targeted SMS/MMS campaigns

List Management & Growth

• Subscriber acquisition management
• Maintenance of healthy and engaged subscriber lists

Revenue Generation & Diversification

• Revenue growth through SMS/MMS
• Diversification of the marketing mix

New Revenue Opportunities

• Identification of new revenue opportunities

Discovery & Planning

• Audit digital presence to identify growth opportunities
• Develop strategic 30-, 60-, and 90-day influencer plans
• Identify high-impact influencers
• Define posting guidelines to amplify engagement

Outreach

• Recruit influencers on the best platforms for the brand's goals
• Secure partnerships with strategic terms
• Develop results-driven influencer campaigns

Activation

• Launch influencer pitches
• Finalize creative collaborations
• Align content with the brand's identity
• Ensure content resonates with the target audience

Manage, Report & Optimize

• Refine influencer selection
• Optimize campaign strategy
• Monitor engagement
• Measure results
• Continuously improve tactics

Strategy & Foundation

• Initial website audit to identify technical issues affecting search engine performance and LLM discoverability
• Keyword and query pattern research
• Research how target audiences interact with traditional search engines and conversational AI
• Competitive analysis of the current search and AI retrieval landscape

SEO + GEO Services

• Monthly technical optimization
• Monthly content optimization
• Improve visibility in traditional search results
• Improve visibility in AI-generated responses
• Metadata optimization
• Content structure optimization
• AI-friendly formatting

Flexible Content Production

• Monthly content creation or refreshes
• Blogs
• Landing pages
• Case studies
• Infographics

Dedicated Talent

• Dedicated Technical Account Manager
• Dedicated Web Developer

Website Support & Maintenance

• Updates to existing website assets
• Change product or page images
• Website training for site updates
• Training for uploading products and content
• Updates to existing website copy
• Development support to address and resolve technical issues

Advertising Strategy Development

• Analyze current product offerings
• Analyze potential advertising platforms
• Develop advertising strategies and programs for approval

Campaign Management & Optimization

• Deploy campaigns using advanced advertising management tools
• Optimize campaigns using industry best practices

Cost Management

• Develop estimates for proposed advertising programs
• Budget alignment
• Cost transparency

Creative Solutions

• Advertising creative development
• Concept development
• Media insertion support

Media Utilization

• Identify optimal advertising channels for products on online marketplaces
• Select appropriate media opportunities based on products and goals

Compliance & Submission

• Ensure advertisements meet platform terms of service
• Manage advertising submissions
• Handle submissions to auction or insertion platforms