ILLUSSO

THE PROJECT

A luxury automotive experience built around cars, sneakers, and community.

• Experiential strategy
• Event concept & design
• Fabrication
• Vendor management

The idea

For Orange County exotic car dealership ILLUSSO, NO ID created Kicks & Cars: a curated experience that brought automotive and sneaker culture into the same space.

The approach

From environmental design and fabrication to vendor coordination and programming, the activation connected the dealership’s identity to a real-world audience. The experience was designed around participation, conversation, and shared interests.