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Entertainment / Brand strategy

What the Chef

A taste for something different.

What the Chef logo with a chef’s hat, frying pan and food illustrations on a red background

THE PROJECT

Brand strategy for an entertainment concept with its own personality.

  • Brand strategy
  • Creative direction

The idea

NO ID worked on the brand strategy for What the Chef, connecting its entertainment idea to a recognizable creative identity.

The approach

The work focused on how the concept shows up visually and connects with its audience. A clear identity gives entertainment a stronger foundation across its touchpoints.

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an impression.

Bring the ambition. We’ll bring the perspective.